So, you have committed to an online fundraising Browns Stallworth Brown Jersey program.? You have a nice digital download product or products ready to provide (some eBooks, software, audio files, etc.).? You have your own web page.? You have a cause that you really believe in and that has a story that touches people’s hearts.
All of that is great…but how do you turn it into a successful fundraising campaign?
You have a great start, but if no one hears about your effort, no one will give…no matter what.
Email, personal email, is one of the most powerful communication mediums on the planet today.? When a friend gets an email from you, they open it, they read it, and they act on it.
There are some key points here.? First, you need to send email to, and only to, people who will recognize your name and who are able
Who do you send to?? Who do you usually send email to?? Don’t you have a group of five or ten or fifteen people that you exchange email with every day, week or month.? Don’t you have a group of people who are already affiliated with your cause, and a group who are not, but who you wish were?? These are the people to send your email to.
Do not just blast email to random lists, or lots of people who don’t know you.? At best, it won’t work very well.? At worst, it may be Spam and may get your and/or your email provider blacklisted.? Beyond that, it is just rude and will not make a good impression for your charity.
What do you say?? Make it personal.? These are your friends, or you want them to be.? Be friendly.? However, don’t be afraid to be clear.? Tell people that you are trying to raise money for your cause.? Tell them why.? Tell them how important it is to you.? Tell them that you are asking for their help (and people love to help.)? Most important, tell them thank you!? Tell them that you are grateful for their time and for their contribution.? And then tell them what to do.
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